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& Nbsp; & nbsp; & nbsp; & nbsp; China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Li Ning said: & nbsp; "Although Nike did in the world, but we do not need to develop according to its mode." & nbsp; Internal Nike revealed that this year to adjust the policy of the Chinese market, the Chinese market from the first competitor to Adidas, Li Ning. & Nbsp; Recently, after Nike in the domestic launch of 100 yuan, 400 yuan of low-cost marketing strategies frustrated died down; Adidas in Beijing, Shanghai and other cities to launch street basketball; Li Ning, the company claims as the French gymnastics team a foreign sports teams, historic clothing to wear Li Ning China went to the Olympics, which will compete all Chinese sporting goods market into an unprecedented climax stage. & Nbsp; sporting goods industry knows that the success of any sports promotion has three impassable indicators: spokesperson, price, features segmentation. & Nbsp; image Endorsement: Nike, Adidas mature, "Li Ning" Fashion & nbsp; Last month, the central-level media research company in Beijing, Shanghai and Guangzhou to do about the sports brand market research, surveys allow consumers to Nike and Adidas humane compared, the results in the eyes of consumers is Adidas A mature male image, but the image of Nike is a young athlete, in adolescen cheap jordan shoes for men ts market share ??????? to be more. The report shows that the vast majority of consumers believe the brand Li Ning Li Ning also the spokesperson. & Nbsp; from several brand image promotion to compare, Nike more emphasis athlete, he adopted a strategy to promote the image pyramid. Spire from top athletes to the national team, then NBA league provincial team until the package to the general youth basketball activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. The number of top athletes is least, but has a strong radiation. Nike's brand image promotion in China is undoubtedly very successful, from shooting many Chinese basketball fans, dunk and even chewing gum demeanor both Jordan and Nike basketball market advocate general goes. & Nbsp; Li Ning is quite influential international athlete image. So his high awareness, brand value considerably, so that makes it a good start. On the other hand, a single from the Li Ning brand literally, it is easy to make people think of gymnastics, you will think it is gymnastics supplies professional brand. This is Li Ning as their brand ambassador of incompleteness. Therefore, when Li Ning slogan launched many leisure products, proposed that "I exercise I exist," Qu Ying hired in 1999 as its spokesperson, trying to put it pulled away from the Li Ning brand personal image. From marketing and brand long-term survi Retro jordans for sale val, this is undoubtedly a wise move. & Nbsp; Li Ning brand promotion strategy is "grass-roots program," which is, and Nike, Adidas "pyramid promotion strategy," the fundamental difference that the first root deeply rooted to the consumer ranks, absorb nutrients, and through their own efforts so that consumers scale, so that they have gained more room for development. & Nbsp; With the retirement of Jordan, Nike's expansion stagnated. But in recent years, Adidas began to adjust strategies. It replaced the three trefoil symbol bars, even more stylish. In addition, adidas branding mistakes to make up for the year, enabled the Lakers' Kobe Bryant? Bryant consumer groups competing for teenagers, these strategies so that its sales were picking up. & Nbsp; with Nike, Adidas, which has a success story compared to international brands, Li Ning brand also is in the "my daughter grow into the early" stage. As can be seen, Li Ning brand spokesperson promotion is more vague, weak affinity public, unlike Nike, Adidas put its brand image gestures and details of life, family members as a means of plump their idol affinity. Stir through the media repeatedly, this is a common problem of domestic brand spokesperson. & Nbsp; different marketing positioning temporarily complementary & nbsp; In the country, from the first half of the market situation, Li Ning brand accounts for 50% of the sporting goods market share cheap jordans for sale mens , accounting for about 30 percent of Nike, Adidas, accounting for about 10%, the other a twenty domestic and foreign brands contract accounted for about 10%. & Nbsp; According to several domestic and international major sporting goods sales agents told reporters that last year, Nike's sales in China to about 300 million yuan, Adidas has billions of dollars, while Li Ning has reached 700 million yuan. Adidas marketing department, said Gu Yin, 1999 Adidas income in China is no longer a loss, reach fair preservation. However, according to Jiangsu and several provincial sporting goods sales agent computing, Nike and Adidas now because of the huge promotion and other costs, and may also belong to a loss of market foreshadowing stage. & Nbsp; Nike and Adidas in the world have some different marketing strategies, such as in China, Nike launched the "I have a dream" campaign, Adidas has also cities nationwide million people held for street basketball and performances, encourage young people to become more involved in sports activities, through sports activities closer to his dream of a star. This activity is a certain Chinese characteristics, and encourage Chinese youth more involved in, which is not used in many foreign countries. Li Ning also recently launched its own Olympic spokesperson - Chinese gymnastics team main players Li Xiaopeng, and Olympic star card launched in marketing activities, fully in cheap foamposites tegrate their product discounts. & Nbsp; Li Ning and Nike target consumers still have a certain distinction, Nike more pursuit of sports, some sports category, sports items appear, but Li Ning is more casual, in a public, to a Species sports image appears, not specifically for a particular sport does not coincide, so their market positioning, target consumer groups in the present situation is not strong competitive, there are complementary. But considering the strategic future battle is inevitable, a market leader will be only one. & Nbsp; reached the Chinese market this month, American basketball sports brand Converse and Nike, Adidas different strategy, it has chosen domestic fashion spokesperson - Xu Jinglei, Alec. It is policy in many ways exactly the same down with Li Ning, Li Ning brand is expected to be the most direct competitor. & Nbsp; specialization, localization will be the key to competitiveness & nbsp; from the current market, in early 1999, Nike launched 100 yuan to 400 yuan low-priced sports clothing and shoes of various marketing strategies, it has died down. Nike did not expect this move to expand the target consumer group not only failed, but also the risk of losing the original high-level consumer groups, many vendors and fierce market feedback shows that Chinese people wear Nike is the pursuit of high-priced fashion, high to low price, Chinese consumers will think is their o Cheap air jordans for sale wn brand of denial that failed marketing strategy. & Nbsp; analysis of international brands in the domestic market promotion of frustrated phenomenon, Nike Chinese company had sports marketing director Xia Song believes that another reason is not able to meet domestic consumer spending and consumption habits. For example, many people in the dance aerobics Gymnastics does not wear clothing. & Nbsp; In comparison, the current stage of Li Ning price is more suitable for Chinese consumer spending power. Li Ning is currently the most expensive shoes, but also more than 300 yuan, but the future is concerned, with the improvement of the sporting goods market matures and consumer spending power, the technological content of products, even though Li Ning sponsored product quality to achieve the French gymnastics team, which product price upside is limited, and Nike, Adidas is almost the same price competition, the market can accept, is still unknown, the product yield margin increased space will be suppressed. & Nbsp; extremely delicate Chinese market & nbsp; When According to Wang Bao Qiang Chinese Football Industry Development Corporation, Ford Marketing Manager motion analysis, international brands to enter China is not the 1980s because of its functional subdivision, professional and win the consumers, people like them, and Is the blind pursuit of these brands, at that time a considerable number of d Retro jordans for sale omestic consumers only willing to wear only on special public. With the improvement of living standards of the time, the movement has become part of their life, consumers will begin to consider whether these international brands for their own movement and consumption levels, then rational choice. It is in a less mature market environment, Li Ning product positioning in the "sports fashion", in line with this stage of people's understanding of the sport. & Nbsp; Li Ning brand products on the basis of the public based on the development of various sports specialty product development model is correct, but its function is to promote the segmentation of the market is not enough, with the fierce market competition, Li Ning Company the ability to grasp the process of market segmentation, the availability of more specialized follow international product and market positioning of follow-up, is the final and Nike, Adidas and other international brands, the key to the outcome of the competition. & Nbsp; difficult to see, the French national gymnastics team at the same time, Li Ning and Adidas competition, the final choice, "Li Ning" for their Olympic sports sponsor, Li Ning is an important opportunity to the international development of the company. Li Ning Company internationalization process very challenging. Chen Yihong Li Ning, general manager of the company that the "internationalization" is a hard sta cheap jordans for sale ndard, not export some goods to open several stores in foreign countries so simple, but requires enterprises to reserve from an international team of other aspects. & Nbsp; According to some domestic sales agents reflected in the Chinese market, Nike, Adidas, and some international brands of production and marketing is basically copying the mode of operation of the European market and can not add a single, reduced orders, withdrawals, for strength less strong domestic sales agents, the risk is too difficult to bear, which undoubtedly hampered the development of international brands in the country. International brands in the domestic research, production, marketing personnel localization is the key to their future victory. Sporting goods market for consumer feedback style until his company designed to market adjustment process is too slow, but also obvious drawback of these international brands. & Nbsp; future competition arduous & nbsp; Li Ning Zhang said: "We want to wait until the Chinese market matures, we can mature and we clearly know that compared to Nike and Adidas these international top brands there is a huge gap, however, and back to back. Aishikesi other international second-tier brands or favorably compared to poor backward in the international brand image is not enough "& nbsp.; Li Ning company would like to make international brands, its success in the country is only just beginni Cheap air jordan 12 ovo ng, and its sales revenue in 1999 and 700 million yuan in the same period, Nike global revenue $ 8.995 billion difference of about 100 times. From Nike and Adidas can better fathom the global market strategy two international giants of Wall Street and the analysis in the annual report of the German stock market. Nike in 1998 before the global sales revenue growth of about $ 400 million, until the Asian market to grow to $ 1.253 billion in 1998, but with Michael Jordan retired in 1999 and intense competition, Nike global revenue fell compared with last year nearly $ 800 million. In the United States fell to $ 5.5 billion from about $ 5 billion. It fell to $ 1.2 billion from $ 890 million in Asia. Wall Street stock market performance year after year decline from 1999, the lowest closing price in 1997 was only half of the $ 48, has shrunk by 50%. Adidas in 1999 & nbsp; years after adjusting market strategy, a substantial increase in global income, an increase of nearly 500 million marks more than 9.91 billion marks in 1998, even more amazing is that it achieved in the Asian region year 1999 sales revenue 12. 800 million marks, compared with 1997 increased by nearly 80%. This success before its 1997 merger of several of the world's top Europe Salomon sporting goods company, as a global giant fight market strategy are inextricably linked. & Nbsp; China's sports industry is currently still in its infanc Cheap air jordan 12 for sale online free shipping y, but the foundation is relatively weak in the sports industry among the various components of the structure is not very reasonable, as well as constraints and management mechanism of some of the old model is not perfect, which makes now not exactly as a way to direct industrial operations. Now the structure of the entire sports system, it was impossible to use sport as a pure industry to operate, & nbsp; including sporting goods, sporting events and other aspects of the matter, and there is a certain distance according to purely commercial operations. China's sports industry is like a basketball, leather is very good, but there is not enough gas, the low level of take ground can bounce. Now we should work together to make the cake bigger, then points, so everyone will eat. Of which there are many government should do.& nbsp; & nbsp; & nbsp; yesterday, against the newspaper of "Adidas withdrawal of China," the report, Adidas Greater China responded that China will continue to be its most important production, the absolute value of production does not decrease, but at the same time also he said, "Maybe later," made in China will fall percentage. With industry analysts pointed out, such as Adidas to focus on the design, the manufacturing sector is looking for OEM multinational global sportswear brands, the balance of costs and benefits to promote its cheaper regional transfer of production is thei cheap jordans online r best option, but in this business model to the very end of the foundry business is concerned, it is a fatal blow. & nbsp; & nbsp; & nbsp; "China is still the most important producer of" & nbsp; & nbsp; & nbsp; While Adidas Greater China headquarters in reply to a reporter's e-mail said, "China will continue to be our most important producer of Adidas in China will still maintain a very high level." But Adidas has also admitted, "is ready to put into production around the world to go, such as Russia, Western Europe, other Asian countries, such as Cambodia, the country's production capacity will increase. " According to Adidas introduced its products in 50% are made in China, there are 264 factories, the staff of 30 million people. According to analysis, if Adidas orders to other areas, then it at least 30 million people will become part of people's livelihood issues. In January this year, is located in Dongguan, an Adidas foundry empty, the door locked. Until after the media exposure, the public did not know the name of this company called "Chang Teng Shoes." It is understood that the company was founded in October 1995, it covers an area of ??over 66,000 square meters, has a staff of nearly 4,000 people. senior adviser AMT garment industry Ge star told reporters, Adidas, Nike and other sports brands are mostly brand mode of operation, their focus on the field of design, he did not produce plants that global design, global search foundries Global sales. foundry as the weakest link In Guangdong, the main big brands such as Adidas sneakers IMC OEM footwear, then because the cost pressures will move the production line from Guangzhou to Qingyuan. Reporters yesterday to try to contact IMC Shoe spokesman, was "EU shoes product dumping Alliance" Secretary Guo Wei Wen. In an interview with reporters after understanding the intent, his assistant told reporters Guo not in the company, as of press time reporter, IMC Footwear did not give a reply. "foundry business situation is very delicate, the key is to look at the bargaining power between the OEM brand." An unnamed internationally renowned sports brand OEM company official told reporters that their companies are in Guangdong, the partners had asked them to co-invest and build factories in India. But in the study of India's resources, he found inadequate facilities, and other factors have led to worker time capacity can not meet the requirements, causing increased costs, so now only the sidelines. shoe factory in Guangdong Province Chamber of Commerce Deputy Secretary-General Yang Ye Lin said, China's footwear industry remains competitive advantage over the other countries can not match. But he also pointed out that as large companies such as Adidas has its own advantages, and build factories in places outside China, many facilities can be built yourself. supporting industries affected by the transfer of the impact There are long-term study of clothing specialist shoe management told reporters, in fact, in recent years, Adidas and other multinational brands are reducing the proportion of production in China, mainly in increased production cost pressures. According to its introduction, Yue Yuen in Dongguan, China set up many factories, is designed specifically for Adidas and so do the OEM, Southeast Asia in recent years have begun to shift, to stay in the country has shifted from coastal areas to inland. According to general manager of a garment trading company Suzhou Lihua (pseudonym) describes "A lot of plants that only by constantly shift the factory, moved to a more abundant raw materials, low labor cost areas to survive." Lihua expressed Adi foundries for their last single direct supply quantity has been reduced, the total agents take price also increased. Nike shoe also requires some Chinese chemical companies moved their production bases in India. It is reported that, for these brands do OEM business has a certain scale and qualification requirements. "If Adidas and other companies to reduce large-scale production line for OEM and matching impact is significant, because many of these companies is difficult to survive independently, just part of the process, by the Adi orders survival of these enterprises, external rotation after the order, the pressure of these enterprises increased sharply " ?? Links & nbsp;. & nbsp; & nbsp; & nbsp; Shoes OEM profits Chinese footwear to foreign brands OEM profits are relatively modest. Huajian Group mainly produces high-end OEM shoes, a pair of the export price of around $ 14, but can only earn from $ 1 to $ 2. While Chinese exports of footwear products for the global overall average unit price of less than $ 3, many processing enterprises profit is only about 5%.The play off New Balance MT610 Challenge road race field 2013-12-08 22:02:51 More and more adventurers challenging the limits of self, modern adventure sports has become even more popular. New Balance MT610 launch of the new off-road running shoes with a shock-absorbing midsole N-fuse technology and high-density N-Durance outsole wear. Effective mitigation of the impact of the rugged terrain and damage, at the same time enhance the durability of the sole and the shoe body support and comfort, in order to achieve a more perfect campaign trail running experience.netizens dubbed fade "Chicago Jordan 1 High Air inversion smashing OG today released more real photo! the shoes to simple and white orange color stitching shoes, side with black wing logo and Nike Swoosh with laces presented in the original OG style, but also comes with a white outfit for choice.The item: 555088-113 release date: October 1, 2016Sale price:





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