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[Chinese shoes Network - Shoes World GUIDE] was founded in the 70s of last century, the Nike company, today 40 years later it seems, no longer a simple sense of brand sports shoes, but a close up Half a century of business legend. Than the prior success, so many people even more amazing, I'm afraid this hook marker is still in a variety of new ways, continue to extend, the interpretation of the previous legend. Nike is the predecessor of the Blue Ribbon shoe company founded in 1964. In 1972, Blue Ribbon officially renamed Nike. In 1975, in order to reduce production costs, Nike Japan's production lines to lower labor costs in Korea and Taiwan, and later expanded to Indonesia and mainland China; 10 years, the rapid rise in the United States, the annual turnover of the mid-1980s, Nike more than 3.7 billion US dollars, occupying more than half of the US athletic footwear market; in 1999, Nike sales have reached $ 9.5 billion, into the "Fortune" 500 ranks, exceeding the original industry leader with brands Adidas, Reebok, was nearly 20 years as the world's successful consumer goods companies. In 2006, Nike's global sales of $ 15 billion step onto the stage, and in 2011, expected to reach $ 23 billion. Performance and brand influence behind the frenzied growth, in the end what hidden mystery? First, the "dumbbell" enterprise operation mode Nike's success of course are many, but the most talked about is its "asset light" business model, almost from the beginning, Nike chose to lower profits, "production processes" outsourced. Thus, not only can freely choose foundries to ensure the lowest production costs, more will have all the energy used in product development and marketing top. This business model, now seems there is nothing puzzling mystery, but at the time, is undoubtedly an unprecedented innovation. Now a lot of shoes and apparel companies follow Nike's "dumbbell" business model to outsource production, but "if you want to start a business it's a virtual business must have its own characteristics of t Cheap air jordan 12 for sale online free shipping he place, so have their own advantages, the advantage in this premise next, can quickly set critical resource, showcased their brand appeal, whether you are on a wealth of knowledge, is exclusive resources worth mentioning, the enterprise itself must have a core basis, companies must have the ability to make their own dominant position in order to effectively implement virtual operation. " It is said that the enterprise was first established, the founder of the Bill & middot; Mr. Bowerman inspiration from his wife's waffles pan, and ultimately design a new sports shoe soles. Today, Nike's product design office is still called the "Innovation Kitchen" (Innovation Kitchen). Innovation Kitchen to most of the visiting guests, even the most Nike employees are restricted, company with a tone of banter in the nameplate on the door, wrote: "Kitchen powerhouse, No Admittance." In this work center with sports shoes as a think-tank, the designers find inspiration from all areas, from the Irish-style building, the arc line on Stradivari violin family made, all-encompassing . Office of the side show of the wall Nike has produced each pair of Jordan basketball shoes (AirJordan), while in the workplace is filled with new sports shoe design drawings. Since 1995, Nike has come up with $ 50 million per year as a technology research and product development costs, from multiple angles biomechanics, engineering, industrial design, chemistry, physiology and other product research. The company also set up a research committee and the customer committees, hire coaches, athletes, equipment operators, podiatrist and cosmetic doctors, jointly review the various designs, materials, in order to improve the design of sports shoes based on ergonomics. Nike also through acquisition strategy to acquire some new technologies, such as the US company Tetra (Tetra), the company specializes in the manufacture of air bag material, those using the technology vibration series of sports shoes to Nike to create in the 1980s brilliant critical. N cheap jordans online ike hundreds of researchers, specializing in research work, many of whom have a doctoral degree in biomechanics, experimental physiology, engineering, industrial design, chemistry and various related fields. The company also established a Research Committee and the customer committees, including coaches, athletes, equipment, management personnel and even podiatrists and orthopedic doctor, they meet regularly with the company, the audit of various designs, materials, and thus propose amendments objective. More sophisticated activities such as: the human body motion analysis of high-speed photography, athletes treadmill analysis of the situation, there are plans to make more than 300 athletes, Nike experiments, as well as testing and development of new running shoes and running shoes and improve existing material. Nike for product research, development and testing costs per year are impressive aspect of why the presence of ordinary shoes and Nike shoes essential difference, which is the root cause. Nike's R & D system is not merely a purely technical job. Or, it can be used to flaunt the commercial gimmick. Nike R & D has always maintained a principle, "We spent a lot of effort in research and development technology, because the bad products are absolutely unable to cause an emotional commitment." Founder Knight said, "If sold merchandise are not honest, you know sooner or later." In addition, Nike's product styles, different prices, are not the same purpose, to attract a wide variety of consumers. All consumer groups, whether it is ordinary sports enthusiasts, or professional athletes, have such an understanding: Nike running shoes offer variety is the most complete. Therefore, this extreme portfolio strategy has received very good results, which for the Nike company establish a good image in the ranks of the rapid development of running shoes. The most noteworthy is that, for Nike, product design and development is not to cater to consumers, but to guide. Because consumers will never know, what will be Retro jordans for sale the future of the shoes function, therefore, continue to develop the design of new products is the most important. Second, unambiguous brand personality "Sports, performances, free and easy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture - the traditional concept of anti-corporate image, by company founder Philip & middot; Knight founded. The inception of Nike, Adidas in the US athletic footwear market will undoubtedly dominate. Nike's management is not strict, but must break the strong belief Adidas entire team together. The company's marketing staff, said: "We will be able to judge instinctively, what is Nike's done, what Nike do not do." Since the Adidas belong to the Orthodox, Nike can be very great importance to recognize those who hated Orthodoxy Athletes, such as Steve Prescott Ting Fang scoffed federation of amateur athletes; "love arguing," the Yi Lei & middot; Nastase, the tennis world is a creepy character. These anti-traditional athletes funded after Nike, Nike company challenging orthodoxy, progressive dynamic image. Excellent brand will find a natural symbol of the brand grow in the interpretation of personalized products up another object itself can not be expressed. Knight believes that teenagers imitate ability, extremely sensitive to the brand, the star character wearing often becomes the object of imitation, so just try to make the most charismatic athletes wear Nike, it will be able to attract a large number of people to imitate the country . Was the greatest world-class stars, red man Nike Jordan excellent grasp of the unique ethos, that is perfect and vibrant style of work. Nike by sponsoring the "first night", but also become the ten million who love sports idol. United States, "Daily Variety" Edit Charlie & middot; Kunis said: "Nike's brand identity and linked to business performance and achieved great success These results not only reflected in the sneakers, but also in many o cheap jordans for sale mens thers. aspects, such as the sports superstar marriage, shaping vibrant motion image. In fact, every company should ask yourself, your brand promise to consumers is how the emotion. "Nike sparing no effort in the celebrity endorsements. "Good ideas are not abused star, but good use. Do not let the stars become the product of the props, but to become the incarnation of the spirit and the flesh and blood of the spokesperson of the brand. This is a world brand star victorious use of the road is not bad." Nike NOW is the effective use of a variety of world sports stars, only it is not overwhelmed by shining stars, but let the stars shine forever brand. Third, pay attention to advertising strategy to communicate Although the early Nike ad focuses on the technical superiority of its products, but with Nike will look to invest in the wider general consumer population from the professional arena, the "communication effectiveness" has become the true significance of advertising. 1986, Nike is in a propaganda inflatable insole ads, breaking the usual way: in the new melody for "hippies" of the famous famous Beatles song "Revolution" rebel figure, the group dressed Nike products Americans are intoxicated to carry out fitness training, ...... the ad accurately meet the winds of change emerging era of fitness and fashion, refreshing. Nike's advertising very successful political reform, the first reflecting the rapid growth of the company's market share: more than Reebok became the new overlord of the US athletic footwear market. Nike's long-term rivals like Nike have the same emphasis on communication style rather than product features, but Nike product style and benefits have been accounted for in the minds of consumers unshakable position. advertising Reform has earned the market and consumers, more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - be dedicated to communication, rather than sales demand . Thi cheap foamposites s strategy and the majority of US company's advertising strategy is different. Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, hero worship, Starchaser strong sense of hope that the subject of attention, thinking, active, imaginative and full dream. For this feature young consumers, Nike and Jordan and some other famous have been, the subject of popular sports stars signing, so that they become brilliant film Nike commercial communication "hero." Many people believe that Nike commercial communication technique is the "star offensive" plus different picture, plot. But that is not the case, played a fundamental role in the communication form but not content, is carried out in the advertising heart to heart dialogue with consumers. Nike advertising communication has thus allow consumers to have a strong resonance effect. When Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual; Nike sports world like you are "experts," we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world. Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, then the men's market is bound to hurt growth. When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Planners creative programs using self-examination, Ms. Janet Charlotte way to understand the inner world of women, with women and women's "dialogue" as the primary means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope cheap jordan shoes for men : In your life, people always think you can not do this or that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. Ads are posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, Nike women's market sales growth faster than the male market. The late 1980s, the women's market, Nike, Reebok's far less than the state, a fundamental change has occurred. essence of advertising is to use creative play and moving, rather than self-confession. Nike shoe company by a simple dominant growth for the industry, from the little-known today renowned the world over, Nike marketing communications dedicated work are great. Fourth, the "synergy matrix" management Nike has been vigorously expanding product line, and added a new sub-brand. Nike basketball shoes original main commodity-based, and later launched golf supplies series, and Tiger Woods as a spokesperson, while strengthening the promotion of soccer shoes to meet the football population increase. Nike has acquired advanced casual shoes brand COLEHAAN, hockey brand BAUER, first name brand sports shoes CONVERSE and slippery board brand HURLY, and let alone the brand-name business, and achieved good results. Nike achievements in sports marketing is unquestionable, but Nike marketing has never stopped questioning. Nike also had to have a few comments to consider: First, with the expansion of the brand, Nike brand is no longer "cool"; the second is spending billions of dollars at every turn Nike style in marketing, exposed the vulnerability of marketing management; Third, Nike in emerging Cheap air jordans for sale markets, marketing localization is not enough, the marketing is not ideal. Public company As a publicly traded stock, the growth is always pressure, Wall Street only concerned about your future growth come from. Nike's chairman and chief executive officer Mike & middot; Parker (MarkParker) confident: Nike is now facing unprecedented opportunities for development, we have the insight on consumer products into advantage the unique ability, which is becoming Nike important causes of global industry leaders. Parker's confidence comes from Nike's marketing organizational change. Nike brand president Charlie Denson announced that Nike will be marketing organization and management changes to strengthen the core of the Nike brand and products in emerging markets and consumer segments linked. The implementation of this change, so that the Nike brand innovation as the support from a product-driven business model, and gradually transformed into the form of a consumer-focused organization, through the key market segments worldwide category management, cost-effective rapid growth. Charlie Denson believe that this is a consumer era in power, any company must shift to consumer-centric. This consumer-centric model has begun to play a role, such as in the Nike store now has Nike + iPod sales mix to meet the fashion-conscious young consumers. Nike strengthened to this end four regional operations center, newly established five core products operations center, four regional operations centers are: the United States, Europe, Asia-Pacific, Middle East and Africa, the five core product operations centers are: running sports, football, basketball, men's training, women health. This is a matrix-style management, the goal is to enterprise resources to critical areas, the core product focus, to seize the largest market business opportunities. Different from traditional matrix management, the key is to realize cross-regional, cross-sector collaboration. In fact, Nike has a successful experience, it is the use of this synergisti Retro jordans for sale c matrix management approach, Nike set up a special team, soccer equipment company will market turnover expanded from $ 40 million in 1994 to today $ 1.5 billion. CharlieDenson said: In this way, we can better serve the athletes, better deepen ties with consumers to better expand our market share and achieve profitable growth, enhance our global competitiveness. For example, China's basketball market, to develop synergies by the Asia Pacific operations center and global basketball operations center. In the co-production partner, Nike has taken such a pattern: Nike has a "production partner" three strategies, namely the collaborators were treated differently according to the relationship between distance, is more conducive to the company's main products Nike production. The first is the development partner. They manage marketing produce Nike's newest and most expensive "product endorsement", can bear higher production costs. The number of products these companies produce less, they are usually together with Nike to develop products, and carry out joint investments in new technology. Followed by large-scale producers. They staggering scale production of 10,000 to 10,000 products every day, and developed partners will produce 10,000 to 10,000 products. They generally produce a specific type of shoes such as basketball shoes, and is vertically integrated. Nike does not develop products with them, because each company may have to a buyer other production, in order to keep their size. Once again, the development partners. These are the most attractive because of their low labor costs, widespread distribution of assembly locations. These companies are dedicated to the production of Nike, Nike has a strong "guidance" plans to develop into a higher level of their suppliers. To assist in the development of resources and developed partners, Nike and strive to connect the two sides. Developed partners by providing training to some of their own labor-intensive activities transferred to these units to help developing pa cheap jordans for sale rtners. Mr. Zhang Ruimin has said he most wanted to ask Mr. Welch is the question:? How the big companies smaller now personally led by Mr. Zhang Ruimin, Haier ongoing large-scale organizational change, and change quite Nike similar to the core of it is synergistic matrix. Perhaps confirms the old saying: Great minds think alike. Turner & middot; Section Snipes summed up two important questions: First, the company should be from the customer's perspective to understand their brand image. If consumers think there is a difference between the company's brand and products, it shows that the company's brand image management bias occurred. Second, the customer the impression that the company's brand features must continue to be enhanced. This work has to be done every day, not one week once, nor do when sales decline. If the company can not always make customer satisfaction, and even exceed their expectations, then the brand will never become a famous brand, can not, as Coca-Cola, Disney, McDonald's long-suppressed decay calendar that has become the dozens of brands, although These brands also have had ups and downs. In fact, the brand is like a person, only its core values ??and beliefs remain unchanged forever, before self-achievement. The so-called brand must be "sustained success, creativity and pioneering high intensity, resulting in a significant impact on the lifestyle of the public, while other companies may become the object of study." (Chinese shoes Network - the most authoritative and most professional shoe Information Centre, shoes World Tribune microblogging)Xiaoyu said shoes inspired by Air Jordan 5 "Ranging Bull" Jordan 5 "Red Suede" will be released on July 1st, this recently traced shoes will be available in full size form, in addition to adult yards as well as GS, Preschool and Toddler size for sale. shoe information: Jordan 5 Retro" Red Suede" color: University Red/Black - University Red release date: 7/1/2017The from the media positioning: new 100-lun / Nike / Adidas / Puma / CONV Cheap air jordan 12 ovo ERSE / Reebok / /AJ/ / Arthur Vance Kobe running shoes community information, grasp the latest shoes to hearing, daily updates of shoes, sportswear, and provide free services to identify true and false. Air Jordan shoes for basketball superstar MichaelJordan. Since its inception, the brand has been in fashion from the mainstream star to the street name, almost everyone is a trendsetter, AJ fans. Now, have a pair of Air Jordan shoe, how to speak their own walk in the trend of cutting-edge? and Air Jordan 1 as the beginning of legend, more complex way to pay tribute to the moment is in constant forward, OFF-WHITE Air has recently signed a Jordan1 shoe picture in the network exposure. According to the relevant news account claimed that OFF-WHITE and Nike of the joint project will be officially launched in September 1st, the highly anticipated Air Jordan 1 will be one of the first shoes which. Although the official is tight lipped, but rabid fans have found clues. Earlier, on foot star Drake in advance by the topic of OFF-WHITE x Air Jordan 1 branded shoes, through personal Instagram drying out photos of you recently supermodel BellaHadid New York street, was also found after NikeLab Blazer Mid, OFF-WHITE Air joint wear shoes Jordan 1 classic red and black color shoes on feet is quite conspicuous amounting to NFL star Odell Beckham Jr is also AJ followers, not falling after the drying out of OFF-WHITE x Air in Jordan 1 photo print so many European fans fanatical Kanye, is also a big fan of Jordan Air, Air Jordan in the early classic was born, Kanye street beat has put the shoes into countless screens, can be said to be very love you .Following the Drake, BellaHadid, Odell Beckham Jr, Kan ye, A$AP Rocky is also the first new rap on foot OFF-WHITE x Air Jordan 1, verify the classic shoes so extraordinary popularity as the influx of people heart the same classic, Air Jordan also originated in addition to the basketball and hip hop culture. When playing a rap mostly black, is consistent with the maximum follow group NBA, master Jordan as their hero, willing to wear Air Jordan the moment to express their worship of the God of basketball, of course, this is not just in foreign countries. Now the "China is like a raging fire hip hop", hot dogs also have a preference for the Air Jordan puzzle, if you turn his micro-blog, you will find that almost every country are wearing Air Jordan. But say you may not believe, the most terrible inside the Air Jordan control is the contemporary little meat Wu Yifan, according to Wu Yifan 〉 powderrecently, the heat wave is a wave after wave, in the face of hot summer, sandals less? Therefore, recently, New York shoes brand FEIT has released a new series of leather sandals. Inspired by traditional Japanese style clogs, and is also the continuation of FEIT's minimalist aesthetics in the design, and the use of high-grade soft leather Handmade, finally carrying by the combination of cork and latex soles appear, to ensure wearing comfort. The range has a range of colors to choose from, but only a limited number of 60 pairs can now be purchased via flagship stores and online stores in FEIT, New York and Sydney. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked By the end of , the "/1626 tide community" was finally closed! why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Converse 2015 summer Chuck, Taylor, All, Star, Midnight, Hour, don't note series, tennis match 70s, Converse CONS, spring summer, Match, Point series comments on last article: "Converse 2015 summer Chuck Taylor All Star" Midnight Hour "don't note series" next article: 70s tennis match, Converse CONS, spring summer Match Point series 〉 ASICS classic shoes GEL-Lyte III recently ushered in the latest "Blush Blue" color system. Shoes with white mesh cloth with gray suede to build, and midsole and shoe cage mesh material, choose the summer hot Baby Blue, so that the color matching shoes more prominent. And the tongue and the shoe body combines "split tongue" design, the open fork type benefits will not be offset and the tongue is, the shoes fit is greatly improved, more convenient for wearing. Currently, the shoes have been on the MATE Store shelves, priced at 125 euros. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike Air Footscape Magista Flyknit FC launched the new "Midnight Turquoise" color Y-3 Kyujo Low, new bright orange color matching commented on last article: Nike Air Footscape Magista Flyknit FC launched the new "Midnight Turquoise" color next article: Y-3 Kyujo Low new bright orange color matching A Bathing.html" target=" _blank" 〉 Bathing Ape with the arrival of autumn and winter, autumn of 2011 Bathing Ape ROCKY A, continued MOUNTAIN DOWN VEST down vest published, also in the shoes above also quite has the autumn atmosphere, this time A〉James kissed Nike LeBron 12 Low "AirMax95" your visit to Nike headquarters 2015-08-27 11:44:54 Recently, James, your visit to Nike headquarters, although not to mention guidance, but his presence is really stir people ah! But made us novel is its foot wear shoes, this pair of Nike LeBron 12 Low Air Max combines classic elements 95, even this did not unexpected sense, but it is very harmonious, we can see Nike designers how deep foundation ah. The shoes are currently no available information exposed, and interested friends might concern you. & nbsp; American Dream Vans California Sk8-Hi & quot; American flag & quot; color 2013-12-08 22:47:40 Vans California recently released its 2012 holiday new series, in which one pair with the American flag design Sk8-Hi particularly interesting. Many people have a soft spot for the flag design, so these shoes cater to these friends out of taste. The Sk8-Hi shoes are not only constitute the American flag, and after special treatment, creating a sense of faded old, great sense of the western United States, from inside to outside exudes a deep sense American taste. Nike LeBron 11 Low two new color exposure 2014-05-06 22:43:08 Yesterday on my feet after LeBron Nike LeBron 11 Low game, the network has exposed a new pair of shoes this color, before we bring over blue lake spy, today more clearly understand what this pair of shoes. The exposure of the two pairs of color respectively lake blue with orange, gray with orange. Sky Blue color lines on shoes air column is one of the few bright spots. No currently available information, we will continue to focus, like friends, please take notice. Nike WMNS Free TR Fit 5.0 now available 2014-05-06 22:51:50 Today is the beginning of summer solar terms, the weather is getting hot, feet shoes color is also increasingly feeling the summer . This is for everyone to bring Nike WMNS Free TR & nbsp; Fit 5.0 shoes new color, vamp red orange blue pattern, it all themselves. Although bright colors, but this pair of shoes is never superfluous, as the women's training shoes, Nike WMNS Free TR Fit 5.0 can provide excellent flexibility, engineering fabric uppers, breathable and has also been guaranteed. Like fitness ladies if you like, then you can consider starting oh. Nike Free TR Fit 5.0 Number: 629832-600